SitSignal Guides

How to set your rates as a SitSignal sitter (without undervaluing yourself)

Pricing is tricky: charge too little and you burn out; charge too much and you worry no one will book. The move is to start competitive, build your reputation, and raise rates gradually — without undervaluing your work.

SitSignal's recommendation for new sitters

Starting out, competitive pricing gets you booked, earns reviews, builds experience, and improves search visibility. Early momentum matters most — your first few bookings count the most. A simple starting point: $30/night for house sitting and boarding, $20 for walks and drop-ins.

Recommended starter pricing

Overnight stays:

ServiceDogAdd'l dogCatAdd'l cat
Boarding$30/night$20$25/night$15
House sitting$30/night$20$22/night$15

Visits and walks:

ServiceStandard (30 min)Recurring (30 min)
Drop-in visit$20$18
Dog walking$20$18

Research your local market

See what nearby sitters charge for boarding, house sitting, drop-ins, and walks. Compare sitters with similar experience — don't just match the cheapest. Differentiate on professionalism instead.

Calculate your real costs

Pet sitting is a business. Track gas and transportation, time spent messaging and scheduling, supplies, platform fees, and self-employment taxes. A $40 service, after a 12% fee and gas, takes home a lot less than the sticker price.

Understand platform fees

  • Standard sitters: 12% fee
  • Partnered sitters: 9%
  • Clients pay a separate platform fee

Price for your actual payout after fees.

Decide your positioning

Pick a spot: budget-friendly, mid-tier professional, or premium high-touch. Rates should match service quality — detailed updates, flexible scheduling, and strong communication justify higher pricing.

Sample rate strategy

Rough ranges (regional variation applies; big metros support more):

ServiceStarterExperienced
30-min drop-in$18–$25$25–$35+
Dog walk$18–$28$30–$40+
Boarding (per night)$35–$55$60–$85+
House sitting (per night)$50–$75$80–$120+

Don't forget add-ons

Grow income without raising base rates: extra-pet fee, puppy rate, holiday rate, medication administration, and extended care / late pickup. These protect your time and prevent burnout.

Raise rates strategically

Wait until you've completed your first few bookings, then increase gradually. Good signals: consistently booked weeks out, turning down clients for availability, long hours for too little, and strong reviews with repeat clients. Keep existing clients by setting custom rates for repeat customers.

Common pricing mistakes

  • Undercutting to win bookings
  • Ignoring platform fees
  • Forgetting taxes
  • Not charging holiday premiums
  • Overcommitting to low-rate work and burning out
Keep pricing reasonable and competitive — it keeps the marketplace healthy and keeps bookings flowing for everyone. Serious clients choose value and trust over the lowest price.