About SitSignal + Brand & press resources.
SitSignal was founded by Riley Updike to make pet care easier to trust — with clear expectations, built‑in documentation, and support‑ready records. This page includes official brand assets, messaging guidance, and press/partnership contact info.
Logos & marks
Download and use these assets as-is. Keep the icon clear of nearby text or edges. For the complete set (logos, icons, and variants), use the full download below.
- Keep at least 16px of clear space around the mark.
- Do not rotate, skew, stretch, recolor, or add effects/shadows.
- Use the full‑color paw on light backgrounds only.
- Use the all‑white paw on dark backgrounds.
- Avoid placing marks on busy photography or patterns.
- Favicons should use the primary paw/icon asset.
About SitSignal
SitSignal was founded by Riley Updike to make pet care easier to trust — with clear expectations, built‑in documentation, and support‑ready records. We’re here to help sitters deliver better service, whether pet care is a side gig or their main source of income. SitSignal is a member of the Altitude Vend Co family of businesses.
Altitude Vend CoMake pet care simple to book and easy to trust — while giving sitters the tools to run a real service. We’re building a marketplace where great sitters can grow, and pet parents always know what happened during each visit.
- Accountability builds trust.
- Clear instructions prevent problems.
- Documentation protects everyone.
- Support should be fast and human.
- Structured bookings: visits have defined times, expectations, and checklists.
- Unified Home Profiles: entry notes, pet routines, and care details in one place.
- Proof of service: required notes/media + arrival/departure GPS snapshots.
- Support‑ready documentation: messaging and visit history stay on‑platform for safety.
We focus on clarity and accountability first — because that’s what creates repeat bookings and real trust.
- House sitting
- Boarding
- Drop‑ins
- Dog walks
- Arrival + departure GPS snapshots (no live walk tracking for drop‑ins/house sitting).
- Visit logs with notes, photos, and task completion.
- On‑platform messaging for support and safety.
SitSignal was founded in Sacramento, California. We’re expanding carefully with a focus on safety, sitter quality, and great support.
- Create a Home Profile once, reuse it for future bookings.
- See clear visit summaries and updates during each booking.
- Pay securely on‑platform and keep communication in one place.
- Run your service with defined expectations and tools that back you up.
- Build trust with documentation and consistent reporting.
- Earn more with a sitter‑first fee structure and milestone badges.
Color palette
Use these colors to stay consistent with SitSignal’s warm, trustworthy feel — including the paw colors. Use the all-white paw on dark backgrounds.
Typography
Site + app typography uses Fraunces for headlines and Space Grotesk for UI and body copy. (The logo design files may use different typefaces.)
Use for hero headlines, section titles, and display moments.
Use for paragraphs, UI labels, and product copy.
CTAs & badges
Use these official assets for “Book with SitSignal.”
Use black on light backgrounds and white on dark backgrounds.
Use these CTA styles when linking to SitSignal marketing pages.
Voice & messaging
Keep it warm, confident, and clear. SitSignal is structured care, not casual gigs.
- Structured, accountable pet care.
- Clear expectations + documented visits.
- On‑platform communication for support and safety.
- “Casual gigs” language that downplays responsibility.
- Any statement implying SitSignal is an insurance company.
- Promises you can’t guarantee (e.g., “always,” “never,” “100%”).
SitSignal is a structured pet care marketplace that helps pet parents and independent sitters work together with clear expectations, documented visits, and support‑ready records.
- Structured drop‑ins with required documentation.
- Unified Home Profile keeps care details in one place.
- Arrival + departure GPS snapshots (no live tracking).
- Walk tracking with live updates and summaries.
- Clear records built for trust and support.
SitSignal is a pet care marketplace focused on structured, trustworthy service. The platform connects pet parents with independent sitters for house sitting, boarding, drop‑ins, and walks — with unified home profiles, GPS snapshots, and visit documentation built into each booking. SitSignal was founded in Sacramento, California.